GTM Acceleration
FOUNDATION
Seed Stage Enterprise Tech start-ups face several challenges:-
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Inability to get into Enterprise customers
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Getting stuck in endless POCs
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Unable to navigate complex Enterprise purchase process
These are a few of many reasons behind start-ups unable to gain traction despite good a valuable proposition and good tech.
Those who do land customers, are often unable to timely achieve value realisation, leading to churn. Consequentially, such start-ups are unable to achieve PMF and with no further funding forthcoming, shut down.
APPROACH
Think of us as your "fractional" CRO / Global sales leadership or an extension of your Founder-led GTM. Our objective is to help you delivery results and build a robust revenue engine while you are focusing on building a great winning product.
We work with you and develop a 30-60-90-180-360 days strategic plan which is results oriented and measurable.
We take ownership of building a qualified pipeline and closing. This includes everything from establishing the ICP (Ideal Customer Profile), analysing TAM, SAM, SOM, prioritising verticals/sectors, identifying named accounts, building account plans, building and enabling channels, executing outbound sales motion and finally negotiating and closing deals.
To increase adoption and usage, we implement appropriate customer success activities that drive retention and expansion.
We implement optimal tech stack and set the right metrics to track, appropriate for this stage of your start-up.
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Increased qualified pipeline value
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Increased deal velocity, faster pipeline conversion
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Channels program set-up, initial partners identified and signed
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Foundational RevOps set-up with the right sales tech stack
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Foundational marketing (product marketing, ABM etc.) set-up and execution
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Pricing model recommended, tested and validated
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Customer success set-up, increased adoption/usage to boost retention and expansion opportunities
IMPACT
Get in Touch
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