Go-to-Market Acceleration
We are not strategy preachers. Instead, we jump into the trenches, stay execution focused and deliver results.
We start with and iterate around 3 simple questions,
1. What are your growth objectives and are they realistic?
2. Where should you play?
3. How to win?
We bring our GTM playbooks to formulate the GTM strategy and execute across 5 GTM pillars - Direct Sales, Channels, Marketing, Customer Success and RevOps.
Go-to-Market Acceleration
DIRECT SALES
This is where rubber hits the road.
We execute outbound sales motion - from prospecting all the way to closing deals.
We bring in appropriate channels and marketing activities to support the outbound selling motion.
CHANNELS
Channel sales. specially in Enterprise segment, is tough and requires robust channel programs to incentivise and enable your channel partners.
If done right, channel sales can deliver high ROI.
We build channel programs from the ground-up, acquiring and enabling referral, resellers and OEM/SI channel partners who can help you break into new account, markets and verticals.
MARKETING
Our marketing programs are oriented around Account Based Marketing (ABM), high-impact events (conferences/trade shows/private events) and product marketing.
While most companies continue to debate MQL, SQL and lead scoring, we measure the effectiveness of our marketing programs on 3 key metrics: 1. developing new pipeline. 2. converting existing pipeline and 3. driving adoption and expansion.
REVENUE OPERATIONS
RevOps is the most under-invested function in most Enterprise technology companies. Yet, it is the backbone of an effective Enterprise GTM motion.
Setting up the right metrics, workflows, choosing and implementing the technology stack, can be very daunting.
We work from the early days to build a RevOps engine most appropriate for the stage of your company.
CUSTOMER SUCCESS
Acquiring new customers is more expensive than retaining existing one.
Great sustainable businesses can only be built on net positive retention and customer success is the key to that.
We work with you in setting up customer success function and implement best practices to ensure retention and expansion.
Engagement Scenarios
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